Who We Are
SefComm is a London-based trade distributor supplying independent UK retailers with wholesale access to branded consumer goods across diverse product lines.
We work with a verified network of UK and European brands and manufacturers — bringing together competitive pricing and reliable stock availability that independent retailers typically can't access on their own.
Our accounts are trade-only. We work with established retailers who are serious about their product mix and looking for a distribution partner that understands the economics of running a retail business.
We source across a spectrum of product categories; giving you a centralized supply channel.
50+ Brands in our portfolio (and growing!)
200+ Product lines
Family Run Business
Built on Decades of Wholesale Experience
SefComm didn't start from scratch. The business was established in 2024 as a restructure of SEF Commerce Ltd — a family-run wholesale operation founded in 2003 that operated in Hertfordshire & Essex until 2021 before unfortunately shutting up shop during the Pandemic
That earlier business gave us something that can't be replicated quickly: long-standing supplier relationships & understanding of retailer margins.
When we relaunched, we took those foundations and built a more focused, modern distribution operation around them — with a wider product portfolio and a cleaner digital ordering experience for our retail partners.
Wholesale is still a family business at heart. The same people who built those original supplier relationships are still the ones managing accounts and sourcing product today.
Getting Started
What We offer
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Competitive Trade Pricing - We aggregate buying volume across our retailer network to access wholesale rates that individual retailers can't achieve independently
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UK, EU & US Sourcing - We source directly where possible, cutting out unnecessary middlemen and keeping your cost prices competitive.
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Dedicated Account Support - If there's a stock issue, a new line you want us to look at sourcing, or a query about an order, you're speaking to someone who knows your account.
How It Works
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Apply for a Trade Account — Complete our short registration form. We verify all new accounts before granting access.
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Browse Trade Pricing — Once approved, log in to view your tiered wholesale prices across our full product catalogue.
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Place Your Order — Order online or speak to your account manager. We dispatch from our SE warehouse with standard UK delivery timescales.
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Grow Your Range — Tell us what categories you're looking to expand. We actively source new lines based on retailer feedback.
